Building An Omnichannel Brand and Strategy
Up Next In Commerce
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The Future of Direct to Consumer Retail
I'm a real believer that experiential retail or direct to consumer is going to be where this goes, which to me means a real omni channel approach. And what we want to do is make sure that our retail stores and ultimately by extension of the website, that it's not just a transaction, right? That it's telling a story. It's an engenering emotion, a feeling, a soul, right? Of what we're trying to ultimately accomplish. I think that's where the future is going.
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