Episode 33: Micro-negotiations in everyday life
Decoding Sales
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How Do You Approach a Vendor Renewal?
I'm like one of those people who likes to be liberal with discounts because I think there's more value in the network effects of how you treat your network. So, for us, if we're buying a sales or marketing tool, I would actually go to the people using the platform and figure out how crucial is this? Could we do without it? Or has this really changed the trajectory of our company? And obviously, the most easiest sales platforms to renew are if we say, oh, actually, we were able to generate X amount more dollars because of this platform alone. But getting that understanding first is key. You don't want them to feel like they're not getting the best deal
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