Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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B2B Marketing - What Are Your Customer's Needs?
Every customer is different. So basically for us, it's all about listening to the customer. Be very clear about who our ICP or ideal customer profile is. What I found with B2B marketing is that often you can find people that are in your target market, but they're not necessarily in buy mode.
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