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Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

Marketing Made Simple

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The Evolution of Michelin: From Tires to Taste

This chapter explores the origins and transformation of the Michelin Guide, tracing its journey from a marketing tool for a tire company to a respected culinary rating system. It examines the rigorous standards and psychology behind Michelin stars, emphasizing the importance of excellence in the dining experience. Personal anecdotes and reflections on high-quality service illuminate the dynamics of hospitality and the connections forged through shared culinary experiences.

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