What if your brand could do more than sell products—what if it could build an entire lifestyle that transforms followers into true fans?

Bethany Joy McDaniel is a master of this approach! As the founder of my all-time favorite skincare Primally Pure, Bethany has tapped into the power of niching down, creating a brand that’s deeply aligned with a wellness-focused audience who values more than just skincare—they crave a holistic approach to LIFE.

In our conversation, Bethany and I explore how she brought Primally Pure’s unique mission to life, how she’s grown a community rooted in wellness and authenticity, how to make your product an obvious extension of your customers lifestyle and what it takes to attract a loyal, aligned community instead of just trying to get customers.

If you’re ready to learn how to build a business that resonates on a deeper level or you’re looking for more ways to talk about your product without focusing on the features of it, this episode is for you!

And if you want to see my skin transformation with your own eyes and learn what my favorite Primally Pure products are, head to jennakutcher.com/primallypure and use code GOALDIGGER to save 15% on your first order!

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Goal Digger Show Notes: https://www.jennakutcherblog.com/bethanyjoymcdaniel

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122. The New Rulebook for B2B Engagement

B2B Mentors

Intro

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