In this episode, I break down why chasing followers is a dead end and why the real path to influence lies in mastering your craft. Let's cut through the noise and focus on what truly matters in creative careers—producing meaningful work that resonates. Drawing insights from Robert Greene's "Mastery" and Austin Kleon's "Show Your Work!", we explore how a commitment to excellence and consistency can naturally build genuine influence.

Some highlights we explore:

• The pitfalls of fixating on follower count

• How mastery leads to unique insights and lasting influence

• The importance of visibility and sharing your work

• Practical steps to shift focus from followers to mastery

Enjoy!