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Do You Use Heat Maps a Lot?
Y heat maps are divided in three types, so that you have click maps, scrawle maps and attention maps. You can see if people find a piece of content boring and they don't scrawl or if your goal is to have them click right away. And it's good to understand if you have like false bottoms, for example, the design makes you think that the page is finished while you have more content when you scrowl.