The Collagen Protein Ad Campaign Is Getting Better, Right?

On day one, really good traffic for ringing low conversion rates. Day two, we saw $50 CPA's and we're like, okay, this is within our KPIs. This is great. The ad is starting to pick up. What I noticed is that the engagement on the ad was picking up. We saw shares increase, which was a good sign because obviously people are probably sharing with their friends or commenting questions about the product. And you know, lights were coming in and we were getting followers on the account, which was sick, right? So not only are you getting purchases, you're getting shares, which is the organic side of it and you're growing your account,.