Is There a Low Cost, Low Risk Test?

The challenge that or where people usually screw this up is they usually just propose the idea and say, yeah, boss, why don't you make this happen? 100%. You need to be able to make it so that they can say, oh, yes, go do that. Because you've got to pre-suppose all of the questions that they're going to ask because their instinct will be to find an excuse not to do it.