The Right Problem, Right Solution Doed Right

You end up with a lot of short term focused initiatives that are looking for a fast hit oftentimes in public health companies. So we're willing to make bets on things that may not bear fruit for a year, five years, 10 years. That's okay with a private company. There is patience and persistence. We hear the perfect company to talk about investor mindset. It's basically how we've stayed in business for 75 years. And as I've mentioned in other talks that I've given it's standing on the shoulders of giants because it's inspired by double diamond and inspired by build the right thing,.