Publishing and Poetry with Nadia Saward
Worldcasting Podcast
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The Viral Power of TikTok in Book Marketing
This chapter delves into the transformative impact of TikTok, especially the BookTok trend, on the realm of book promotion and marketing. Through a notable example of a viral TikTok that boosted an author's sales, the discussion highlights TikTok's ability to reshape the publishing landscape and foster connections between users and creators.
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