Publishing and Poetry with Nadia Saward
Worldcasting Podcast
The Viral Power of TikTok in Book Marketing
This chapter delves into the transformative impact of TikTok, especially the BookTok trend, on the realm of book promotion and marketing. Through a notable example of a viral TikTok that boosted an author's sales, the discussion highlights TikTok's ability to reshape the publishing landscape and foster connections between users and creators.
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