On Going Viral
Three Rules
00:00
Is There Any Merit to Being So Good on YouTube?
"There is an element in a degree to be so good the algorithm doesn't matter where if I just keep putting out dope shit and like making videos that are really engaging," he says. "I realized I didn't want any kind of personal fame after experiencing accidental virality" He's been doing music professionally for 10 years but wasn't happy with lifestyle attached to it. 'My real success isn't about having 50% engagement or having 100 million followers'
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