5min chapter

Marketing Against The Grain cover image

Failing Is Key To Succeeding (Plus, News-Jacking and Building Brand Authenticity)

Marketing Against The Grain

CHAPTER

How Do I Create a Large Tribe Who Love My Brand?

RYoneer is an example of a brand that never deviates from being the lowest cost for their customers. 97% of people who fly ryoneer say they will fly them again. They have the perfect balance between misery and price. When you get a crystal clear understanding of why you succeed, then you're not learning enough to celebrate failure in marketing or business.

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