Purple Cow Marketing for Student Rentals

⭐ Join Rental Property Mastery, my community of rental investors on their way to financial freedom: http://coachcarson.com/rpm

🎙️ Episode #453 – Student rentals can be cash flow machines... if you know how to manage the quirks. We're sharing our systems and design tricks that make investing in student rentals truly profitable.

▶️ Next Episode: Why I'm Building Properties, NOT Buying (Build-to-Rent 101)

• Apple: https://podcasts.apple.com/us/podcast/383-build-to-rent-101-why-im-building-properties-not-buying/id1448707654?i=1000690795313
• Spotify: https://open.spotify.com/episode/2FDWRuFSHcqjF9i85qzWjw?si=iNgGHYb-QpCoklsUdc3tbA

🎬 Timestamps:

• 00:00 - The Most Profitable Way to Be a Landlord
• 00:49 - How Will Gaston went ALL IN
• 04:31 - Portfolio growth breakdown
• 06:43 - Overcoming occupancy ordinances
• 11:53 - Pros and cons of student rentals
• 13:38 - The economics of student rentals
• 19:19 - Tenant screening philosophy
• 21:29 - DON'T drop rents... Do this instead
• 24:43 - Purple Cow marketing
• 34:17 - Who shouldn't own student rentals
• 39:26 - How to handle helicopter parents
• 44:56 - How to turnover with staggered leases
• 47:43 - Set expectations over Zoom calls
• 48:46 - One lease to rule them all
• 54:30 - Don't passively do student rentals
• 59:06 - Why I'm building properties, not buying

🔗 Connect with Will:

• Will's LinkedIn (Personal): https://www.linkedin.com/in/will-g-008876130/

• Will's LinkedIn (Business): https://www.linkedin.com/company/gaston-real-estate-investments/

• Will's Instagram (Personal): https://www.instagram.com/will_gaston/

• Will's Instagram (Business): https://www.instagram.com/uofsc_rentals/

• The Ultimate College Student Rental on BiggerPockets: https://www.biggerpockets.com/forums/52/topics/491641-nearing-1-000-college-student-tenants-heres-what-ive-learned

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https://www.coachcarson.com/toolkit-pod

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