How to Build a Relationship With Your Wine Person

Wine library does that at scale and we put up those shelf talkers because it sells wine. I think the best thing you can do is form a relationship with your wine person and have them really learn your palate over time. You're scared that you're going to try something you don't like, but again, it's really no different than the advice I just gave about Facebook video. When you haven't tried something, you can't judge it. Content is king. Context is God. This is another version of it: You've got to try new stuff. So build a relationship.