The Purpose of Digital Innovation at Novo Nordiz

Novo Nordiz has recently launched a comprehensive digital strategy at Novo Nordiz. Can you tell us a bit more about the scope and the purpose of your effort? I think we've fought through quite thoroughly what's going to dig it till and data mean for a company likeNovo Nordiz, he says. "We don't want to be a full-blown tech company. We stay true to the pharma component"