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127: Protect Your Idea Factory, Build a Creative Flywheel, and Go Behind-the-Scenes of Book Publishing with Todd Henry
Free Time with Jenny Blake
Do You Track Metrics?
i get involved with a lot of magical thinking around the time of a book launch, but also big aspirational thinking and visioning. Sometimes i feel that we could just pluck metrics out of the sky, and then it's so arbitrary whether we hit them or not. As you said, sometimes the project takes on a life of its own, has a sole path of its own. Iwould just love to know how you think about this. What numbers do you aim for and track? Which ones do you let go? How do you go into this phase of growth and track it lightly without getting overly obsessed and making yourself miserable? So i don't really track. I don't have
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