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When it comes to craft beer, bad names are best
The Hustle Daily Show
The Origins of Craft Beer Brands
By 2012, Ann Heiser-Busch in Bev and Miller Chores had gobbled up so many other smaller brands that they controlled 90% of beer production. So when brewers come out with names like Ugly Pug or I Hate My Boss Coffee Stout or arrogant bastard, some of these may not be independent anymore. Those names reflect that independence. It's kind of going against the grain.
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