The Power of Meaningful Difference in Marketing
Future Proof
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Understanding Brand Perception for Sales Growth
This chapter examines the importance of brand perceptions in predicting future sales and highlights customer penetration as a key growth indicator. It discusses strategies for targeting both light and heavy buyers, the impact of pricing power on consumer sensitivity, and the significance of strategic marketing investments. Through case studies of brands like Netflix and Samsung, the chapter illustrates effective practices for maintaining consumer loyalty and navigating market challenges.
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