Is Everyone a Suspect?

The concept has to be something that is so catchy and that grabs people. A great example of this is an irish writer named adrian mc kinty who wrote, i don't know, a dozen books,. He was very highly regarded in literary circles, but his books just didn't sell. So he pulled out of him idea for a book that's called the chain. And it's like id made his career, because the concept, horrifying though it is, is instantly catching. The reader hears it and goes, oh, i got to read that because they can see it in their mind."

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