20min chapter

The Calum Johnson Show cover image

How A 27 Year Old ADDICT Got 2 Million Followers in 6 Months | Zach Pogrob

The Calum Johnson Show

CHAPTER

Recognizing Obsession and Building Movements

This chapter explores how to identify one's obsession through deep interest and commitment, emphasizing creating immersive worlds for people to engage with. It discusses the design process for content creation, focusing on developing a distinctive style through experimentation and observation of trends. Additionally, the chapter touches on the importance of authenticity and uniqueness in content creation across various social media platforms.

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