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THIS Is The 1.5 Hr Car Ride That Will Change Your Business Strategy For GOOD | GaryVee Backseat Q&A Pt.2

The GaryVee Audio Experience

CHAPTER

The Rise of Live Social Shopping

This chapter examines live social shopping within the context of the entertainment economy, highlighting how viewer purchases resemble tipping for content creators. It discusses the deep engagement of consumers on platforms like TikTok and explores the concept of 'commerce attainment' as a factor influencing purchasing decisions.

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