AI in Advertising: Nostalgia vs. Automation

This chapter critically examines the backlash against Coca-Cola's AI-generated Christmas commercial, contrasting it with the warmth of traditional ads. It highlights the impact of AI on local advertising agencies and discusses the evolving landscape of customer engagement, emphasizing the need for a human touch amid increasing automation. The chapter also reflects on broader consumer behavior shifts and the challenges faced by employees in adapting to an AI-driven marketplace.