How to Stand Out in Software

It's so hard to stand out in software, though. What's the thing that like a series C series D company could do to differentiate from one of their like massive public competitors is probably like throw five million dollars at an A-list celebrity. If those people get excited about that, it's a super interesting way to kind of bring things to market. And I don't think I don’t think it's going to be just A-list celebrities anymore. It'sGoing to be your A-list YouTubers, like Mr. Beast and Charlie DiMaleo. They paid her a ton of money. There is a startup bank account called Step that did this with