5min chapter

State of the Markets cover image

#160 Vitaliy Katsenelson - Soul in the Game

State of the Markets

CHAPTER

The Importance of Drinking Coke

In Russia, there was maybe too much scarcity because I had a Coke once in the first 18 years of my life. But then when I come to the United States, I have this realization that you can buy Coke and gallons and you can drink it as much as you wantBecause it's so cheap. And if you go to a restaurant, they had to give you free refills of Coke. So after drinking lots of Coke every single day, you stop tasting it. You start taking it for granted. You start appreciating it. When I go to the movie theater and I drink Coke, I appreciate every single sip.

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