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Identifying your company's leverage with SmartAsset's Brian Bourque

How to Win podcast with Peep Laja

CHAPTER

Building Goals From the Ground Up - A Lesson Learned

Good strategy has a lot of characteristics. A few that I put forward, primary one, focus, energy. Don't disperse it in all different directions. Focus particularly on a proximal objective. Something critical that can be accomplished in the near future. What would have to be true to get to 10X? Do we need five more people on this team? Or do we need an ad budget that's like 10 times what our ad budget is?

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