Trends in Relational Fundraising

Relational fundraising isn’t just a buzzword, it’s part of the Veritus mission. Whether you’re in mid-level, major gifts, or planned giving, being relationship-focused means that you are prioritizing the long-term relationship with the donor over just getting the money.  

Ideally, everyone at your organization should see the donor as a vital partner in your work. 

It’s been our goal at Veritus to insert this model within the non-profit sector so more organizations can create thriving gift programs, build a culture that prioritizes collaboration over competition, and connect more strategically with their donors. It’s a tough but ultimately rewarding transition that many are making.  

In this podcast episode, Jeff is joined by colleague Karen Kendrick for a great discussion about the state of relational fundraising along with the trends and insights they’ve learned this year–and the ones they're anticipating in 2025.  

Show Highlights: In this episode, you’ll learn about…  

• The major lack of truly relationship-focused fundraising in most organizations 

• The interesting trends coming out of organizations who fill out the Veritus free donor file assessments. 

• Our biggest insights about relational fundraising and how organizations can utilize AI to their advantage in 2025