2min chapter

Hackers Incorporated cover image

Lifetime pricing is underrated

Hackers Incorporated

CHAPTER

How ThoughtBot's Upcase Product Helped It Grow

ThoughtBot's Upcase product was basically recorded videos about how to write Rails apps better. The company would see people sign up, download all the content, cancel. Same day. And that was just like, oh, it felt like we were doing a dumb thing there. So they added a weekly show and started releasing 20 minute videos a month. That barely helped. You know, that like got churned down to the high teens.

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