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Sarah Norman (Tiktok Sales & Data Leader)

Marketing News Canada

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Are We More Comfortable With Aggregated Data?

I think there's two big differences between the non scary data privacy cases and the scary one. When it's aggregated data, I'm much more comfortable with this conglomerate if they don't know that this is my friend who's present. And also, I do want to pose this question to the audience: Are we more comfortable with the way that we use data in North America, because the power is really held within large companies versus in China,. It's held by a government.

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