Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

The Bricklayer Who Built a $50M Empire Selling Honey

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Navigating Product Recalls and Brand Evolution in the Honey Industry

This chapter examines the hurdles a honey-selling business encounters, primarily focusing on a product recall due to contamination. It also explores the financial impact of the recall and the shift in marketing strategies as the company adapts to increased scrutiny and evolves its branding.

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