Yuga Labs, the heavyweight behind some of the biggest Web3 IP, including Bored Ape Yacht Club, CryptoPunks, and Meebits, made its first foray into games just over a year ago with its toilet-themed infinite runner, Dookey Dash. Now Yuga is here with a sequel called Dookey Dash: Unclogged, and there are a lot of innovations from the original - the most important of which are that it is not token-gated, and it is mobile. The game was developed in partnership with one of the earliest Web3 game studios, Faraway Games, best known for its shooter Mini Royale: Nations. In conjunction with this release, Yuga and Faraway have announced that Faraway Games is acquiring a subset of Yuga’s IP portfolio and that Yuga Chief Gaming Officer is joining Faraway as Chief Product Officer.
In this episode your host, Niko Vuori, dives into Yuga’s and Faraway’s strategy, how the partnership came to be, what acquiring some of Yuga’s IP means for Web3 gaming more broadly for the ecosystem, and what learnings Yuga took from Dookey Dash to the sequel.
Learn more about Yuga Labs and Faraway Games. You can find Spencer Tucker on LinkedIn.
We’d also like to thank Nefta for making this episode possible. Nefta has created an advertising network that pays game publishers higher eCPMs on their iOS opt-out users and drives better results for advertisers. Learn more about how Nefta can boost your results at http://nefta.io/
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Sound design by Gavin Mc Cabe.
