The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: How to Scale Into Enterprise Effectively and the Biggest Mistakes Made When Making the Move From PLG to Enterprise, Why Discovery Today is F***** & The Biggest Lessons on How to Do Sales Team Compensation with Sean Murray, CRO @ Greenhouse

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Synergy in Sales and Marketing

This chapter explores the evolving relationship between sales and marketing, highlighting the importance of collaboration in driving demand and engaging customers. The speakers discuss personal journeys into sales, the necessity for integrated efforts, and the role of technology in enhancing communication. They emphasize the need for sales leaders to adopt marketing skills to understand buyer behavior and improve overall effectiveness in both fields.

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