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7. Determining the Size of a Market

The Bootstrapped Founder

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Introduction

There are three different approaches to determining this quite elusive number. Different methods will all be needed depending on the kind of customary you wane toserve or b to b, b to b c, or be the sa markets. Each need different tools to figure out those numbers. Audience size is a moving target. Industries contract and expand very fast ndany number is out dated pretty much within weeks. Even if anyone knew the exact figures, there would be little value in making the public  and you would invite more competition if it looked juicy. You'll have an immediate and often critical advantage over those kind of fouders who just guess because they want to be cheap.

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