2min chapter

Hidden Brain cover image

Why We Hold on to Things

Hidden Brain

CHAPTER

Do You Have a Gift for Your Child?

Bruce says he wants to get under the hood of our appetite to own things, and perhaps start all the way back in childhood. Children fall in love with their teddy bears, ets and dolls, and these objects can become almost as real to them as living creatures. Bruce was once contacted by some one who told him a story of how his mother refused to part with one of these attachment objects during the german bombing of london during world war to. He said: "Such is the power of these things that people have this really emotional connection to these childhoods sentimental objects"

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