514: My Playbook for Using Metrics to Plan Business Decisions
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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Investing in Paid Ads - How to Find Your CPA
Most platforms will straight up tell you what your c p a is. It can help make sure your margins are large enough for you to actually be driving a profit. A quick way to get a handle on it is by looking at how many dollars it costs you to acquire a new customer or to make a sale, so that you can adequately price your offer.
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