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James Avery on how Kevel APIs let you build a custom ad server
Marketecture: Get Smart. Fast.
The Differentiated Features of a Publisher Ad Server
The publisher ad server is probably the, it's like the nuclear submarine of ad tech. It's the most complicated thing out there, although DSPs are probably a close second. What differentiates us is kind of a handful of things, which one is our kind of API approach. We have the ability for customers to really import first party data and target on that first party data. And then I think we built some things. There's a feature we have called AdQuery, which I think is really interesting, which is built for marketplaces.
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