Since Barbie sales haven't rebounded enough they're hoping that this movie is going to rekindle America's love of Barbie and start selling last more of them. The car those were all designed for the old Barbie body type so the new Barbie you kind of have to get new stuff to go along with that.
She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.
Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work
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