Mattel Bets Big On Barbie's Pink Carpet Debut
Big Take
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The Barbie Movie: A Cultural Moment
Since Barbie sales haven't rebounded enough they're hoping that this movie is going to rekindle America's love of Barbie and start selling last more of them. The car those were all designed for the old Barbie body type so the new Barbie you kind of have to get new stuff to go along with that.
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