Saudi Arabia's Vision 2030 Project Could Hit a Roadblock

In 2021, the Saudi sovereign wealth fund bought Newcastle United one of the top clubs in English football. It then lured superstar Cristiano Ronaldo into playing for a Saudi football club called Al-Nasser. In 2023, there were rumors that had wanted to buy Formula 1 from its American owners. And now, it probably will control golf too. But why sports you ask? Because it's really nothing else that unifies people across income, social and religious spectrums like sports. Sport is apolitical Mostly. It's about the emotional connections that people form with their favourite teams. That emotion overpowers the negatives.