Greylock VC's Alisa Schreiber: Platform builders have an obligation to convert humanity's negative passions into more positive outcomes. She says it takes an ongoing commitment to innovation and iteration, even if you get it right the first time. In this regard, designing digital communities at scale is no different than designing physical communities at scale, she adds.
A re-broadcast of our episode featuring the audio version of Greylock general partner Reid Hoffman's essay, "Human Nature in Vices and Virtues: An Adam Smith Approach to Building Internet Ecosystems and Communities," published on the Knight Foundation's website. Hoffman discusses how some of the most popular websites leverage some of humankind's less desirable attributes(e.g. "the 7 deadly sins"), and how entrepreneurs and investors can think about building based on virtuous traits. Essay read by Greylock marketing partner Elisa Schreiber.
You can read the essay here:
https://knightfoundation.org/human-nature-in-vices-and-virtues-an-adam-smith-approach-to-building-internet-ecosystems-and-communities/
Learn more about your ad choices. Visit megaphone.fm/adchoices