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Getting to 10 Is Multi-Products, Right?
Once you're in that kind of one to three range, getting to 10 is an entirely different thing. It's just one product on one channel and then you just make the math work. At this point though, right, million-ish, two million-ish a year. You 5X your LTV and it becomes 5K over the life's been and now you're at 500,000 a month. So basically what happens is you're selling the same, same number of units as before. That's how it works from a business day to day standpoint.