The Origin and Culture of Drata: Building Relationships in Sales

In this episode, Morgan shares her unique approach to categorizing deals and emphasizes the importance of a robust pipeline. She talks about her successful collaboration with her SDR, her disciplined sales strategy, and her innovative use of tools like Crossbeam and Gong. Morgan also highlights the critical roles of relationship building and trust, both within the sales team and with clients, stressing the importance of in-person interactions, even in our increasingly virtual world. Learn more at top1.fm/184