In this episode, Sasha Orloff talks with Ben Taylor, CEO & Co-founder of SoftLedger, about bootstrapping a modern, API-first general ledger that helps finance teams manage multi-entity businesses beyond QuickBooks without the complexity of Netsuite.
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SPONSORS:
Notion
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Puzzle
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RECOMMENDED IN THIS EPISODE:
https://www.linkedin.com/in/bentaylor8/
https://softledger.com
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X/SOCIAL:
@SoftLedger (SoftLedger)
@sashaorloff (Sasha)
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TIMESTAMPS:
(00:00) Preview
(00:40) Intro
(01:09) Meet Ben Taylor, CEO & Co-founder of SoftLedger
(02:36) Origin story of SoftLedger
(03:11) Target market and unique selling points
(07:14) Evolution of the accounting software market
(08:21) AI in accounting: Opportunities and challenges
(11:08) Sponsors: Notion | Puzzle
(12:31) SoftLedger's approach to AI integration
(17:34) Choosing the right accounting software for complex enterprises
(19:16) Customer success stories: Eco G energy
(22:31) Challenges and surprises in building accounting software
(26:58) Importance of multi-entity consolidation
(31:53) Fundraising journey and efficient growth
(34:16) Future plans and market expansion
(37:03) Wrap
