Do You Like Intentionally Develop Charisma That You Can Put Into Copy?

A lot of copy online that was written by a robot and you wouldn't know it right now. I think the advantage of being human is you're allowed to have personality and show it off. So did you like intentionally develop charisma? Is that just always your personality? Here we can ask it another way: How do you how do you develop personality that you can put into copy?