How to Optimize Your ESOV Relationship

One of the things that that we'd seen with the data set that we had was that those who had negative ESOPs so they're the campaigns that they kind of they knew they didn't have enough money to invest really to drive brand growth. They all invested in lower attention platforms and I had some people come up to me afterwards and say actually this is really true but it was part that really resonated with them. Don't be concerned about paying higher CPMs you know don't try and stretch your money further as marketing budgets are shrinking.