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The Story of Richard Branson & How to Find Product-Market Fit

Founder's Journal

CHAPTER

Ampush: Product Market Fit

When we were building Morning Brunner the other days, we didn't think of it as a business. We were like doing lead gen for EDU. And then we started doing this Facebook thing and we're like, Oh my God,. So we did the same sort of switch over that I think all great teams do. They switch markets. That's the one thing too. It's funny because there's this phrase that goes, when a great team meets a lousy market, market wins. When a lousy team meets a great market,Market wins. Well, yeah, I think that's right. I also think a great market. I'm a pretty good salesman. Right? One is

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