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two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates

two & a half gamers

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How Many Winning Creatives Can You Produce Weekly?

You need to have at least five to 10 winning creatives through the whole soft launch. And also need to be prepared because with higher budgets, you need more creatives. The creative life is getting shorter and shorter. A few years ago, it was like several months, you could run the same creative these days, it's like a couple of weeks. So what kind of budget do you need to, or you want to spend? Do you know? Most probably know, right? What I usually do is create several plans. It's usually like A, B and C. Usually I add like tier one based on the level of budget but if you are spending anything between zero to 100

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