Exploring the Concept of 'Serious Sisters' in Early 1970s Television Programming

How have women resisted sexism in TV? In Producing Feminism: Television Work in the Age of Women’s Liberation (U California Press, 2024), Jennifer S. Clark, an Assistant Professor of Communication and Media Studies at Fordham University, explores the people, organisations, TV shows and audiences who all shaped women in and on television during the 1970s. Drawing on a production studies perspective, the book ranges widely from organisational archives, through key programmes and personalities, to specific genres including sport on TV. The analysis also offers a challenge to both contemporary television’s approach to equity and diversity issues, as well as a significant contribution to the history of television too. The book is essential reading across the humanities and social sciences, as well as for anyone interested in television. The book is also available open access here.

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