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The Third Pillar of Bob's Strategy
i think the whole industry, for a while, thought that when things like net flicks emerge, we will be ok putting our stuff there. And he didn't say it in so many words until, like, august of 20 17. You know, there is definitely this working o use technology both for creating better content and enabling better distribution. But i think this was part of this original presentation to the board, as he knew that lake, the day was coming where they had to own it themselves. So this was the third pillar of bob's strategy.