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Target is having a bad year . . . and it’s not just because of tariffs.

Most Innovative Companies

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Social Media Shifts and Target's DEI Controversy

This chapter explores the rise of short-form video content on platforms like YouTube Shorts and TikTok, particularly among younger audiences. It also examines Target's recent struggles following its reversal of DEI initiatives and the resulting boycott, which has significantly impacted sales and store visits.

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