Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter explores a study revealing that attention garnered on social media does not necessarily correlate with increased sales or brand success. It highlights examples of viral content that attracted significant attention but failed to deliver proportional financial returns, challenging the belief that more attention equates to more revenue.
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